Creative leader in video,
storytelling formats, and strategy.
I lead creative teams and shape stories that connect with people and support brands.
Creative Leadership
Leading teams across editorial, brand, and production.
Creating environments where strong ideas can scale.
Content Strategy
Shaping content that connects with audiences and supports broader business goals.
Balancing storytelling, brand, and performance.
Execution at Scale
Leading complex projects from idea through delivery.
Bringing clarity and consistency to how content gets made.
Scaling storytelling across a national healthcare system
Lead video strategy across a large, multi-market organization, developing repeatable approaches to brand storytelling across teams and service lines. Built systems that bring consistency, clarity, and strategic alignment to how content gets made.
HCA Healthcare
Manager, Video Strategy
Building enterprise storytelling systems in a newsroom
Developed scalable video franchises and formats to support breaking news and major editorial initiatives. Led special projects and built structures that enabled consistent, high-quality storytelling across coverage areas.
ABC News Digital
Sr. Producer, Series & Special Projects
In-depth documentary storytelling
Produced short-form documentary content to accompany feature stories, collaborating across editorial teams to develop in-depth, narrative-driven storytelling.
National Geographic Magazine
Video Producer
Scalable Series & Franchises
Developed repeatable storytelling formats focused on personal narratives and lived experiences, including Overcoming and The Moment I Knew, creating scalable approaches to emotionally-driven storytelling.
Narrative-driven video series formats
Editorial and investigative video franchises
Built structured series such as Examined and Tracking, creating a consistent approach to in-depth, topic-driven explainers.
Developed video formats designed to connect directly with audiences, including Nurse Thank You Letters, blending editorial storytelling with brand and community engagement.
Audience-driven storytelling formats
Immersive & Interactive Storytelling
Multi-layered storytelling experiences that combine video, motion, and editorial structure—built for continuous scroll, multi-screen environments, and evolving audience interaction.
Uvalde in Focus
A continuous scroll storytelling experience combining video, photography, and editorial narrative to create a deeply immersive, multi-layered story.
HCA Healthcare & Hurricane Helene: One Year Later
Designed a flexible storytelling format adapted from standard video into a large screen immersive experience, translating real-time coverage into a spatial, visual system.
The Power of Water
An interactive, explainer-driven storytelling experience combining motion graphics, video, and narrative structure to make complex issues accessible.
Editorial & Coverage
Buffalo: Healing from Hate
Led video strategy and execution for intimate documentary storytelling centered on community, grief, and resilience.
Fossil Fuel Emissions & The Climate Emergency
Shaped a visual, motion graphics explainer translating complex systems into accessible storytelling.
Liz Foley: Surviving a Shark Attack
Led development of a first-person narrative built around a deeply personal survival story, while also prioritizing brand awareness.
About Shannon
I’m a creative leader who builds storytelling systems—designing scalable formats, leading teams, and shaping work that connects with people.
My background spans editorial, brand, and documentary storytelling—from national newsrooms at ABC News to feature storytelling with National Geographic, and now leading video strategy at HCA Healthcare.
I’m interested in the space where storytelling is evolving—through collaboration with video, motion and audience—and in building work that feels both thoughtful and impactful.
